The decision to create a separate premium lineup under the DS moniker back in 2009 has proved a successful move for Citroën.
In order to maintain the momentum of the series, which currently comprises the DS3 supermini, DS4 compact hatch and the mid-size DS5, as well as to help an expansion in China, the French brand has decided to create a dedicated styling department for the DS range with the aim of differentiating its products from the more mundane C-range models.
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