While there are surely many ways to test the build quality of a car, you will have to admit that Hyundai's decision to let loose a horde of more than 40 playful monkeys on a new i30 hatchback, known as the 2013 Elantra GT in North America, has the added benefit of drawing a lot of attention from consumers.
In the first endurance test of the sort in Britain, Hyundai brought a silver i30 at the Knowsley Safari Park, which is home to several dozen baboons that are renowned for their love of destroying visitors’ cars, such as Wayne Rooney’s vehicle when he visited the Merseyside attraction last year.
Together with the park officials, Hyundai's people sat and watched more than 40 baboons having their way with the i30 hatch for 10 hours.
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