Fiat 500 Beach Cruiser Concept Unveiled Ahead of SEMA Show Debut

About a month ago, the Chrysler Group announced plans to display more than 20 Mopar-prepped Chrysler, Jeep, Dodge, Ram, Fiat and SRT brand concept vehicles and project cars at the 2012 SEMA aftermarket show, which takes place from October 30 through November 2 at the Las Vegas Convention Center.

Today, we get our first glimpse of one of those models and in particular, the Fiat 500 Beach Cruiser that was revealed during a special event at Mopar’s Accessory and Performance Lab in Michigan.

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