Building a car company from scratch is quite an achievement. Deciding that your first product will be a US$100,000+ hybrid saloon is very bold. Launching it to the market means, you’ve arrived, even if it’s a little later than originally planned and your first-ever model faced some recall issues soon after its sales began.
Henrik Fisker did all of the above in four years. He knew very well though that you can’t sustain a company with a single model; especially one that costs more than US$100K. That’s why Fisker Automotive revealed the Atlantic, a mid-size petrol-electric hybrid, at the New York Show last April.
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