Special or limited editions are a speedy and cost efficient way for automakers to create some marketing buzz around one of their models and increase sales. More often than not, all it takes is a few cosmetic touches and added equipment features, and presto; your special edition is served.
One such example is the new Volkswagen Beetle Edition 53, a special edition model made exclusively for Spain that pays tribute to Walt Disney Pictures' "Herbie" character, which first appeared on film in 1968 with "The Love Bug" that spawned several sequels over the years.
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