The same goes for aspiring automotive designers like Alex Imnadze who has shared his vision of what a Lamborghini supercar should look like through a new concept study.
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At last month's Sao Paulo auto show, the Italian brand's CEO Stephan Winkelmann said that the company's owner, the Volkswagen Group, had not yet made a decision on whether to produce the Urus SUV, which was first displayed as a concept in April.
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With the VW Group’s (very) deep pockets and Lamborghini’s expressed will to expand its portfolio you can mull over a lot of, let’s say, unusual ideas.
The rumor mill has been suggesting that the company is considering a 2+2 version of the Aventador. Well, Ferrari tried it with the 2+2 mid-engined 308 GT4 in 1973, admittedly without much success, and Lotus is currently doing it with the Evora.
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Inside sources told Autonews and Reuters that VW officials might delay the introductions of two new SUVs from Bentley and Lamborghini, among other vehicles.
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The first model isn't much of a surprise as it concerns the roadster version of the Aventador, through, we are told that it could break cover as early as this autumn before it goes on sale in spring or summer of 2013, depending on the market.
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Many design students have adopted the same design philosophy when it comes to creating their own concept drawings for future Lamborghini models, including Ondrej Jirec, a final year Transport Design student at the Art Center College of Design in Pasadena, California.
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For now, the Sant'Agata-based supercar maker is holding its cards firm to its chest with the short film simply showing numerous components of the car before it reveals a new Gallardo logo towards the end.
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The Sesto Elemento, as you may remember, is a concept that previews a forthcoming production model that will cost around $2.2 million (€1.75 million) with only 20 examples to be built.
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Dubbed the Aventador LP760 Spider, this custom chop top model comes with strikingly sharp lines connecting the soon to be removable roof to the body panels of the car.
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Now, these two concepts will find themselves at this week's Monterey Classic Car Week taking place at the famous Pebble Beach.
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Lamborghini says that aside from the design and development of the firm's concept models, the building will also feature a “mini” assembly line on the second floor that has been set up to replicate the entire range of assembly steps performed on a standard production line.
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Prindiville's imaginary (i.e. photoshop) creation builds on the limited production design and performance package it offers for the Lamborghini Aventador LP700-4 coupé, of which only eight examples will be produced.
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The Italian automaker officially insists that there's no decision made yet to produce the Urus, but sources from within the company claim that if the top brass at the VW Group were to give the green light, a production model will be ready by 2016.
Lamborghini's CEO Stephan Winkelmann believes that the Urus could help the brand double its sales and provide a significant boost in profits in the same way that the Cayenne did for Porsche.
The production version of the 5.0 meter long Urus would likely retain the exterior styling of the concept almost intact but feature a more comfortable and less exotic interior design.
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The VW Group-owned company’s second SUV after the 1980’s butch LM002, was unveiled today at the 2012 China Auto Show in the form of the Urus concept. We have already seen the photos of the crossover, but now have the full specifications on the concept that the company describes as being “a true Lamborghini”.
As is the tradition, the SUV's name is derived from the world of bulls. The Urus, also known as Aurochs, is one of the wild ancestors of domestic cattle. According to the Italian automaker, the Spanish fighting bull, as bred for the past 500 years, is still very close to the Urus in its appearance.
Today, we had our first view at company's latest effort to entice the public, the all-new Urus SUV, after images of the concept leaked early ahead of a scheduled world premiere at the 2012 Beijing Auto Show on April 23.
Back in 2008 at the Paris Motor Show, the Italians had previewed their idea of how a low-slung four-door sedan should look like with an impressive concept named the Estoque.
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Previously known simply as the Lamborghini SUV, the license plate on the concept reveals that its actual name is Urus, which most likely comes from an extinct type of large wild cattle that inhabited Europe.
Unlike the VW Group's other premium crossover concept, the Bentley EXP 9 F that sports a regular SUV body style, the Urus is more like the BMW X6 featuring a coupe-like roofline and silhouette.
On the outside, it adopts the same aircraft-inspired design language as Lamborghini's most recent creations like the Aventador, which also inspired the styling of the interior.
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The unveiling of the company's first SUV since the demise of the hardcore LM002 in 1993 will take place over the weekend.
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According to a report in the German business daily Handelsblatt, Lamborghini Boss Stephan Winkelmann believes that the SUV is a crucial model for the brand that has been losing money since 2009, and that VW will most likely give the green light, in which case, it could launch onto the market in 2017.
"We definitely need a third line in the mid- and long term," said Winkelmann. "An SUV would be the first Lamborghini for everyday use, not just for the race track or weekends. We would have the opportunity to win new customers. It usually takes 48 months until an all-new vehicle arrives at dealers, so the new Lamborghini would not be available to buy before 2017."
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The Lamborghini Ferruccio concept pictured here is the work of Mark Hostler, a transportation design student at Staffordshire University.
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“Chinese customers love their big cars”, Christian Mastro, Lamborghini’s general manager for the Asia-Pacific region, told Bloomberg News. “All the brands are making cars more specific for the Chinese market.”
It’s a fact that has been noticed by other luxury carmakers, such as Bentley. VW Group’s other exclusive brand, will also unveil its first-ever SUV concept next month at the Geneva Motor Show. It plans to roll out the production version in 2015, one year ahead of Lamborghini’s successor to the 1980s LM 002.
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