To commemorate the event, Poltrona Frau teamed up with Lancia, with which it has cooperated since the early 1920s, to create a special edition version of the Flavia.
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The reasoning behind Fiat's decision is that while the absence of a diesel option automatically kills chances of any success for the Lancia Flavia saloon in Europe, the convertible can attract buyers even with a gasoline-engine only.
Now, with European sales of the Flavia Convertible well underway in select markets including, but not limited to, Italy, Germany, France and Sweden, the Italian carmaker dropped a slew of photos for those with a genuine interest in the car or for those just want to see what a 200 Convertible with a Lancia logo looks like.
And while Marchionne does not expect the situation in Europe to improve “at least until 2014", on the other side of the pond, he said that Chrysler's plants are already at full capacity, necessitating imports from the group’s factories in Canada, Mexico or Europe to satisfy a third of U.S. demand.
Therefore, as he told Italian newspaper Corriere della Sera, it’s a perfect opportunity for Fiat’s Italian plants to increase their production and make up for the drop in local demand by exporting models to the States.
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We're not sure where Lancia gets its feedback from, but in the company's own words, the Flavia Cabrio enjoyed "critical and public success at the most prestigious motor shows".
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The commercial shows the 300C sedan cruising through Detroit and then emerging through a tunnel in the streets of London, where it is joined by the rest of the brand's UK line-up. It is very similar to this ad only now we see Chrysler's re-badged Lancia models as well.
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